Enterprise Indoor LBS: Going Beyond the Patient
Several weeks ago, we talked about the compelling use cases for patients and visitors that will be enabled by our new partnership with Mutare to integrate HIPAA-compliant communications into MediNav, starting with integrating appointment reminders with end-to-end wayfinding. From there, a wide array of useful features and services flow that will tangibly improve the patient experience while increasing efficiency and capture lost revenue for Hospitals and Healthcare Providers.
Not surprisingly, the same or even greater benefits arise when you apply Indoor LBS to other areas, such as:
- Facility Management;
- Clinical Workflow;
- and More
Each of these areas have use cases that bring compelling value to users and direct ROI to the Enterprise in capturing lost revenue, reducing costs and increasing efficiency. That's why we emphasize to our clients that when we develop and deploy navigation-quality Indoor Maps, what we are really doing is laying a foundation for Indoor Location-Based Services (LBS). Wayfinding and Indoor Navigation may be the first "killer application", but it is really just the tip of the iceberg.
The Four Cornerstones of Enterprise Indoor LBS
Over the next few weeks, we will illustrate each of these and discuss the steps we are taking together with innovative clients and partners to realize these benefits. First, however, we think it would be useful to lay out the conceptual framework for how we approach Enterprise Indoor LBS.
Each of these cornerstones are critically important, and only when all are fully deployed can all of the benefits of Indoor LBS be realized. At the same time, however, when building any infrastructure - even a digital one - there is a natural sequence and progression, and the Enterprise can realize substantial and increasing returns at each step along the way.
1. Indoor Mapping
Navigation-quality Indoor Mapping is the first step. Why? Because Indoor LBS is about leveraging location in all its aspects. Where things are, which is closest, how to get there, how to optimize flows and positioning of people and equipment, and so on. None of these questions can be answered without navigation-quality mapping.
The good news is that the Enterprise can achieve immediate benefits as soon as this cornerstone is in place - enhancing patient experience with high-quality digital wayfinding being just one example. So we advise our clients to start immediately and first here.
Integrations are the next cornerstone - and where the Enterprise can start to achieve measurable ROI. Why? The fundamental driver of the enormous success of the Internet has been the power of connections:
- devices (computers);
- data; and ultimately
As a whole, this truth is captured best inMetcalfe's Law, which says that "The value of any network is proportional to the square of the number of its connections."
This is why Connexient is committed to providing the best and most complete set of APIs and data connectors that integrate mapping, location and navigation into other Enterprise applications, platforms and IT. We hope that many clients will find that MediNav™ and other applications we create provide value. But the greatest ROI from our platform and services will come as our maps, navigation and location-services are integrated to make other applications and platforms in the Enterprise location aware.
In building a foundation for Indoor LBS for the Enterprise, security is the third cornerstone. By definition, we are building maps and providing features and services that are at the core of a company's operations, as well as its activities and engagement with its customers and visitors. That is vitally sensitive, and needs to be handled that way.
In Healthcare, this issue comes to the forefront and must be addressed first through HIPAA compliance. Whether dealing with patients, caregivers or other staff and partners, it is critically important that communications and personally identifiable health information be kept private and secure at all times. But other aspects of Enterprise facility data, operations and activity are equally sensitive and important to protect with the same standard of care.
That is why Connexient partnered with Mutare to support HIPAA-compliant communications and is implementing HIPAA-Compliant architecture throughout its application, servers and systems.
4. Indoor Positioning
Indoor Positioning is the final cornerstone of the digital infrastructure for Enterprise Indoor LBS. As we have all experienced in our every day lives with Google Navigation on our phones, asset tracking, maritime navigation and so on, the power of knowing where people and things are - including yourself - is transformational.
The good news - and the bad news - is that the technology for "Indoor GPS" is currently in a state of very dynamic evolution. For those companies that want to be early adopters, there are good solutions available right now for smartphones and smartpads using a combination of handset-sensor fusion software and bluetooth low-energy (BLE) beacons. Meanwhile, Apple and Google are working very hard on their own solutions that will be baked right in to iOs and Android respectively.
Most importantly of all, Cisco is working hard and moving rapidly with a roadmap for Cisco CMX that will make a true Enterprise solution for navigation-quality Indoor GPS available by mid-2015. In the meantime, with their recent release of MSE v. 8.0 and the "FastLocate" module, indoor positioning sufficient for "Location-enhanced Wayfinding" is available right now.
This is why Connexient has invested so much time and resources into testing and pioneering the integration of Digital Wayfinding with the most advanced indoor-positioning solutions available in the market, and works so closely with Cisco to push the envelope of what is possible today and tomorrow with Cisco CMX.
Life as a young company on the bleeding edge of technology is hard and full of uncertainty. But we believe the risk and effort are worth the pay-off in being able to deliver the transformational power of Indoor GPS to the Enterprise.
Bringing It All Together
When all of these cornerstones of the digital infrastructure are in place, the complete potential of Enterprise Indoor LBS will be immediate, measurable and clearly visible to all stakeholders and deliver ROI and value across nearly all aspects of the Enterprise.
Connexient's mission is to help our clients realize these benefits. We start first by addressing the four cornerstones, working together with partners and clients to find the right strategy and path to implementation. As these are put in place, Connexient is constantly working to improve and perfect its solutions in four areas:
- navigation that guides users (whether they be human or machines) through complex facilities and networks;
- analyticsthat give both the Enterprise and users visibility into the key drivers for decision-making;
- business logic and intelligence that leverage and weave together all of the elements of location, data, analytics, targeting and personalization;
- compelling user interface and experience (UI and UX) that make Indoor LBS intuitive, useful and actionable.
This is how, we believe, Indoor LBS can and will transform the Enterprise and create an entirely new level of convenience, efficiency and utility for end users. It will not happen overnight or through one single innovation. It will take hard work, planning and collaboration to get there.
But our key message is that each cornerstone brings immediate value and returns along the path to laying a complete digital foundation and infrastructure.
In the next articles in this series, we will focus on the "low hanging" fruit in different areas of Healthcare that we can address right now as we move step-by-step with our clients down this path.
Want to Learn More?
Want to learn more about Connexient's MediNav and the path to leveraging Indoor LBS to enhance patient experience, reduce costs, capture lost revenues and improve efficiency?