The Connexient Team

The Co-Founders and leadership team of Connexient bring together deep experience, skills and relationships that span the Healthcare sector, Wayfinding and Mobile and Web product development, along with proven talents in starting and building new businesses.

Mark Green

CEO & Co-founder

Mark has spent over 30 years as a highly successful sales executive and leader in both Enterprise software and wayfinding industries. This includes serving as VP, Sales and building the sales team and revenue ramp for a $2B+ IPO with Silknet Software.  Post-IPO, Mark was instrumental in the $4.2B acquisition of Silknet by Kana Communications, where Mark became Vice President, Strategic Accounts of the combined company. Mark was also VP, Sales at Relicore, which had a successful exit when acquired by Symantec. Mark served as CEO of GDS, Inc. for 6 years before founding Connexient.  Mark is a graduate of Colby College.

Joe Motta

President & Co-founder

Joe has spent 20 years building Connexient's sister company, GDS, Inc., as Co-Founder and President, into a leading provider of wayfinding systems and architectural signage for over 200 Hospitals and Healthcare Networks in the Northeastern U.S. Joe's deep domain expertise and network of relationships were a key ingredient in the formation and success of Connexient. Prior to starting GDS, Joe was National Account Manager at Hayes Ligon, a PC software company in the automotive industry.  Joe is a graduate of Siena College.

Geoff Halstead

Chief Product Officer

Geoff Halstead is a Digital Media product development executive with over 22 years of experience in building successful Web and Mobile products and businesses, including as Co-Founder and CEO of TrafficStation, Inc. - a precursor to Waze - and VP, Business Development of Lagardere Active North America, where he helped launch and build the mobile unit for the word's 7th largest media company. Geoff was employee #1 at Connexient, and is responsible for the vision, architecture and execution of the MediNav™ solution.  Geoff is a graduate Magna Cum Laude of Yale University.

Scott Campbell

Director of Professional Services

Scott comes to Connexient with over 20 years of Healthcare IT Experience. He started his career at Wake Forest Baptist Medical Center, where he developed his passion for deploying enterprise class wireless networks to transform the way hospital staff provide for their patients. After transitioning to Mission Health, in Asheville NC, Scott became an industry expert in Real-Time Location Systems and Location-Based Services technologies. His ability to engage in advanced technical and clinical discussions has been very well received by Connexient customers, bringing valuable insight to many healthcare service line use cases. Scott provides oversight to the Connexient Professional Services division while also covering key sales initiatives. Scott is a graduate of Appalachian State University with a double major in Healthcare Management and Accounting.

Neville Orellana

Director of Engineering

Neville brings over 35 years of technology experience to Connexient. Neville’s background spans architecture & design, application development, technical consulting/operations, and project management across numerous platforms, programming languages and operating systems. Prior to joining Connexient he served as VP of Engineering for Sonic Mountain, he served as the VP Development for Beechwood Holdings, Chief Technology Officer for QV Trading Systems, Principal Systems Engineer at Financial Fusion/Sybase, Sr. Systems Engineer, at Pyramid Technology and in various technical roles at early stage companies. Neville is a graduate of the New York Institute of Technology and is active in many technical organizations including the IEEE and ACM.

Tara Thomas Jacoby

Director of Product

Tara was one of the first members of the team, joining Connexient in 2013 from our sister company GDS Signs. She has a degree in Architecture from the University of Michigan, where she cultivated a passion for spatial design and the translation of physical space into a digital medium. She has been a leader in both the development of the MediNavTM solution and its deployment at hospitals across the country, providing Project Management, Mapping, and Data Services to our clients. While Tara previously led Connexient's Professional Services team, she is now focused on Product Development working to innovate and deliver our next great solution! When she's not investigating the latest trends in navigation technology Tara may be found re-modeling her home, making her own furniture, or cheering the Wolverines on with friends and family.

Rey Contreras


Rey has spent the last 20 years in leadership roles at fast growing technology companies in New York. Rey was CFO of Critical Media, an information and media services company that he helped grow from launch to over $15MM in annual recurring revenues. Rey joined Critical Media from Pennell Venture Partners, where he was responsible for screening business opportunities and structuring financings. Rey previously served as Controller for e-Prodigy, an alternative small business lender and ACH processor. Rey began his career working on large-scale, privately financed water treatment projects for Poseidon Resources. Rey has a BA in Economics/Operations Research from Columbia University.

GDS, Inc.

GDS Inc. has been providing wayfinding signage, planning services and environmental graphic design concepts since 1996, with over 300 satisfied clients. GDS has deep expertise and experience in the hospital/healthcare environment, providing turn key solutions encompassing design, fabrication, installation and maintenance. GDS has also designed creative signage solutions for schools, universities, and corporate facilities.

GDS operates fabrication and assembly facilities in Long Island City, NY, and Manchester, NH and works closely with construction companies and architects in understanding the needs of their clients and partnering on signage projects.

For more information, please visit the GDS Web site.

Contact Us

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Connexient LLC

210 West 29th Street, 9th Floor
New York, NY 10001
(212) 763-6604 | (888) 850-4920
[email protected]