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Gartner Names Connexient "Cool Vendor" for Location Services for Wayfinding

It's exciting to see the mainstream technology media start to pick up on the revolution of Digital Wayfinding and "Indoor GPS" in Healthcare.   One sign of this is that Gartner recently named Connexient as a "Cool Vendor" in their recently published report on Wayfinding in Location Services.

Gartner Analyst, Tim Zimmerman advises Infrastructure & Operation leaders “should evaluate new and innovative technologies that don’t require any interaction with the enterprise infrastructure, while providing navigational guidance to anyone that needs to get to his or her destination. The ability to integrate different location services, provides infrastructure flexibility, and the hands-free implementation capabilities of managed services or expertise of professional service offerings makes it easier for organizations to deploy wayfinding solutions.”

And Sees Digital Wayfinding Becoming a Requirement for Healthcare Networks

In two recent Hype Cycle reports, Gartner analysts also highlighted how what they call "experiential wayfinding" is becoming a critical tool for CIOs in two key areas:

  1. delivering a superior end-to end patient experience, which directly impacts competitiveness and revenues; and
  2. improving operational efficiency, which directly impacts costs.

Mark Gilbert, Gartner healthcare technology analyst, writes:

“Based on inquiry calls, experiential wayfinding adoption is increasing.  Health Delivery Organizations (HDOs) primarily use experiential wayfinding as a means to create a consumer-centric patient experience. For visionaries, experiential wayfinding is envisioned as an integral component of a consumer and patient engagement strategy and as an on ramp to the real-time health system.

Wayfinding has evolved to encompass an ecosystem of technologies that combine in a way that assists a patient to conveniently locate and navigate the healthcare provider facility and space.  Experiential wayfinding helps patients navigate an episode of care or navigate their health journey. Wayfinding of all forms is becoming a requirement as the complexity of care delivery continues in increase."

Connexient was born from a simple idea that 'Indoor GPS' would finally truly solve one of the major problems for Patient Experience:  wayfinding.  We have been working with our clients over the last several years and are now implementing many new models for how - leveraging our SDK - MediNav can be integrated with EHR platforms and Enteprise applications to drive innovative new Patient Experience models for location-based e-checkins and concierge services.

A New Paradigm:  The Real Time Healthcare System

But as simple and clear as the idea of "Indoor GPS for Patients" was, Connexient has also been driven by a vision that this was just the tip of the iceberg.  Just as with GPS and navigation outdoors, there are a myriad of ways in which these technologies can be used. 

Gartner's new paradigm of "The Real Time Health System" provides an elegant and powerful framework for thinking about this.   One area in which our vision differs from Gartner is in the breadth of the impact of Enterprise Digital Wayfinding and Navigation Services.  Whereas they frame it narrowly - as "Experiential Wayfinding" - what our market experience has shown us is that patients and visitors are just the tip of the iceberg.   When you start to dig, you find all kinds of negative impacts and friction on the operational effiency, costs and revenues from the same underlying problem of the complexity and size of healthcare facilties, campuses and networks.

This is why our clients are increasingly seeing Connexient's MediNav as new "Navigation Services Layer" in the IT stack that will drive compelling new use cases and operational efficiency through integrations with Enterprise applications in areas such as patient engagement, asset tracking, facility management, safety and security, and more.   

Many of the high value 'profiles' that Gartner analyzes would be greatly positively impacted by Digital Wayfinding and Enterprise Navigation Services.  Here are few examples.

  • Real Time Health System Supply Chain
  • Real Time Health System Command Center 
  • Crisis/Incident Management
  • Patient Throughput and Capacity Management 
  • Enterprise Mobility Management
  • Real Time Location Services
  • IOT Hospitals
  • Interactive Patient Room

All of these technologies today use maps that are incomplete and innacurate, and lack navigation services.   And their benefits and ROI would be greatly increased - in some cases transformed - by leveraging navigation-quality maps and navigation services.    Connexient's focus is to  work together with our clients to ensure that all of these benefits for the 'real world' components of the Real Time Health System are realized over time, starting first with Experiential Wayfinding.  As we do that, the problem we are solving is not so much 'wayfinding' as the dynamic coordination people, equipment, vehicles - and one day soon robots.

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Connexient LLC

210 West 29th Street, 9th Floor
New York, NY 10001
(212) 763-6604 | (888) 850-4920
[email protected]