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Manhattan startup to offer its 'indoor GPS' application to 10 WMC Health campuses

This article is republished from Crain's Business NY.  Click here to view on their Web site.

Connexient, a Manhattan-based company that offers an app to help patients navigate medical complexes, has agreed to deploy its way-finding technology at the 10 campuses of WMCHealth in Westchester County.

It is the first systemwide deal for Connexient, which is working with about 24 hospitals nationwide, including NYC Health + Hospitals/Elmhurst and Hackensack University Medical Center.

"These hospitals are complex and difficult to navigate. They believe that having indoor GPS can reduce some of the anxiety and stress when [patients] are trying to get to an appointment and they keep getting lost," said Mark Green, Connexient's co-founder and chief executive.

The company started as a spinoff of GDS Inc., a maker of digital and physical signs for health systems including Montefiore and Mount Sinai. Connexient raised $1 million in a Series A funding round in July, bringing its total capital raised to $2.4 million. Investments were funded by undisclosed angel investors.

When patients download the app to their mobile devices, they get access to turn-by-turn indoor navigation and can also get directions to the hospital from their homes and find out where to park based on their appointment location. They can also save their car's parking location and get directions to find it again after an appointment.

Connexient's hospital clients are working with Epic and Cerner to be able to integrate the app into their appointment scheduling systems, which would allow the hospitals to push out information on Connexient with appointment reminders. "The real ROI is going to be when we can combine way finding and appointment scheduling," Green said.

The company typically charges between $50,000 and $150,000 to create the app, designing indoor maps using floor plan information provided by the hospital. It also charges $50,000 to $100,000 annually to license the company's software. Prices vary based on square footage.

Connexient faces competition from Meridian Apps, owned by Hewlett Packard Enterprise, which offers a mobile app development platform to hospitals. Green said Connexient is more of an "out of the box" solution, while Meridian allows hospitals to design their own apps. —J.L.

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