Browse Our Blogs

  • Waze for Work? Navigation Apps come to Mazelike Offices

    The Future of Everything – The Future of Work podcast Introduction: Technology maybe revolutionizing the hiring process, but it’s also changing our workplace. Sometimes, getting your foot in the door is

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  • Memorial Sloan Kettering Launches MSK Compass Powered by MediNav

    We are delighted to share this promotional video of the Memorial Sloan Kettering MSK Compass application powered by MediNav!   Memorial Sloan Kettering has a strong vision for the key role

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  • TechCXO Panel on Data Driven Growth at the AWS Loft in NYC

    On Tuesday night, I had the privilege to participate in an interesting panel discussion on Data Driven Growth hosted by TechCXO and sponsored by Riverside Acceleration Cap​ital. It was held at the AWS Loft,

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  • IDC Health Insights:  Optimizing Digital Patient Experience a Strategic Imperative

    This is a good article published recently by David Raths in Healthcare Informatics featuring an interview with Mutaz Shegewi, research director for healthcare provider IT transformation strategies at IDC Health Read More
  • HealthTech: Consumerization of Care #1 Healthcare Trend for 2019

    Patient Experience and Engagement the Most Critical Issue for Both the Bottom Line and Successful Outcomes

    Two recent articles in HealthTech put a nice book end on all the coverage in Read More
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We are delighted to share this promotional video of the Memorial Sloan Kettering MSK Compass application powered by MediNav!   Memorial Sloan Kettering has a strong vision for the key role that Digital Wayfinding and Indoor Navigation can play in enhancing Patient Experience today, and driving innovations and efficiency across the Enterprise in the future.    We look forward to the official launch of MSK Compass and the next steps in our collaboration.


The Future of Everything – The Future of Work podcast


Technology maybe revolutionizing the hiring process, but it’s also changing our workplace. Sometimes, getting your foot in the door is the easy part. Finding your way at work can be a lot more challenging. Just a few decades ago, open offices came into play. They’re supposed to be break down walls and hierarchies and inspire collaboration. Plus, you could see where everyone was all the time. But those assigned open office desks are giving way to unassigned desks, quiet booths and community rooms where employees work at different times a day. At the same time, some offices are getting bigger, a lot bigger. Well, if you’ve ever walked in circles looking for a conference room or even the bathroom, listen up, tech start-ups have developed wayfinding apps to spare workers from getting lost at work, but there are some trade-offs like privacy.

WSJ reporter, Sara Castellanos has more…

SC: In hospitals, a few minutes can mean the difference between life and death. Doctors and nurses don’t want to waste that time walking around maze like corridors getting lost.

Take the Jersey Shore University Medical Center, it’s huge! It covers about 3 million square feet. For Doctors like Faras Hajam (FH), a resident physician, that means walking 2 – 3 miles every day.

FH: Each building has its own routes and directions. So, you might get lost easily.

SC: When you first came here, did you get lost?

FH: Yes, it happened so many times. So, I was finding it difficult for the first few months with finding my way, especially for outpatient settings. It happened so many times they called me asking where I was when I was struggling to figure out which elevator I should take.

SC: But, Dr. Hajam is not getting lost anymore. A few months ago, a patient got sick in a wing of the hospital he’d never been to.

FH: I was on the other side of the hospital and I have to be there and I’ve never been to this place.

SC: Wow, and you were there in 3 minutes?

FH: Yes, I was the first one to arrive.

SC: That’s because Dr. Hajam was using an app called MediNav. It’s like Google Maps, but for hospitals. So, you were literally holding your phone up and running through the hallways?

FH: Right, the place I was telling you about is right there, so without using the app it would be hard to find.

SC: The hospital rolled out MediNav last year, and it’s not just for doctors and nurses. Patients and visitors use it too.  And there are staff workers like Ali Arfa (AA), Director of Operations for Parking Services on hand to help them.

AA: This is the atrium where we are standing – this calibrates the app “Go straight for 30 feet and then turn right” Right there, you could’ve gotten very lost and ended up in the lunch room.

SC: It looks like there was a fork in the road there. The app doesn’t just work for rooms, it also let’s doctors and other hospital staff search for equipment like the nearest wheelchair, gurney or iv pump.

App “Go straight for 25 feet and turn left”

SC: The MediNav app was created by a start-up called CONNEXIENT.

MG: I’m Mark Green, CEO of Connexient.

SC: The app uses small battery powered radio transmitters or beacons which transmit signals over Bluetooth from the hospital worker’s phone.

MG: So, it’s actually the phone, the mobile device that’s doing all of the calculations. I’m taking advantage of the signal it receives from those beacons, as well as some of the sensors on the phone such as the compass and it’s able to position someone between 2 – 4 feet of accuracy.

SC: Connexient is one of several vendors making this type of indoor navigation technology. Workers in sprawling office campuses in companies as diverse as Exxon Mobil, Aruba Networks, HP Enterprise and software maker “VMware” are using them.
Employers say these apps help employees find everything from conference rooms, to restrooms and even the best routes to take to get there.
Some apps have an accessibility feature that can be helpful for people with mobility issues and need to avoid stairs.
And, the companies say there are clear security benefits for both employers and employees – they could use a worker’s location data during an emergency like a fire or shooting.
And the apps can also identify if a worker has gone where they don’t have security clearance.

SA (lawyer): What if they’re organizing with their labor union or meeting with a labor leader? That kind of tracking would be impermissible.


Samantha Atari is a lawyer at Kramer Loven. She advises on privacy and cybersecurity. She says that exposing that data can violate worker protections and could result in some very embarrassing situations.

SA: You could think of scenarios where it could be very damaging. So, one could imagine a situation where 2 employees are carrying on an amorous relationship but are married and would not want anyone to know they’re meeting on every break at the same location day after day week after week for years. That information could get breached and that would have implications on their home lives… their personal lives.

SC: And maybe not just their personal lives.; In recent months, a few companies have fired their CEOs for inappropriate workplace relationships.

So far, the companies say they are not mandating that employees use these apps and they only track workers when they’re on company property, but there’s no federal law that prevents employers from gathering and analyzing worker location data.

AS: But, the trove of data can be ripe for cyberattacks. Employees are right to be concerned, as they should be. What are the ramifications if this data is exposed?

SC: Hospital operators that run Jersey Shore University Medical Center (Hackensack Meridian Health) say data generated from the MediNav app is anonymous and cannot be tied to a specific worker, even if the data is breached.

And, Dr. Hajam says he is not concerned about data privacy issues. Some listeners and readers might wonder – you’re using this location tracking app…

FH: I don’t think it’s going to be a problem… it should be ok.

On Tuesday night, I had the privilege to participate in an interesting panel discussion on Data Driven Growth hosted by TechCXO and sponsored by Riverside Acceleration Capital. It was held at the AWS Loft, a very cool space and gathering place on Canal Street for start-ups and developers to meet over coffee, attend technical workshops and educational sessions, and more. Jon Chang moderated the event and my fellow panelist was Pamela Dunaway.



Pamela's focus and background is in data-driven consumer marketing, which was a nice complement to our B2B2C business.

When we look at the role of data collection and analytics in the success and growth of Connexient, it boils down to one thing: delivering value to the end user and our enterprise clients.

  • 1.  The End user - whether that be Patient, Visitor or Staff.

    How do we make our application better - its performance, UI/UX, user success, etc.  And how can these functionalities improve their overall experience? A great app is not enough - it has to actually make the user's life better.

  • 2.  Enterprise clients - and the particular needs of Healthcare networks.

    How can we help them meet their business objectives, starting with their goal to deliver an outstanding Patient Experience? But we also focus on how our solution as a whole will help to improve their Enterprise visibility and efficiency. This starts with the Patient Experience and clinical resource optimization, but over time we can also positively impact their operations and facilities.;

I won't attempt here to reconstruct the discussion itself, but User Privacy and Data Ownership became a major topic. It was interesting how strongly aligned we were in our philosophies, despite these different backgrounds.  These are the three things that we at Connexient think about.

  • 1. Ethics, Manners and Morality are a winning strategy. When it comes to data privacy and ownership, it is critical to treat the user like you want to be treated and to understand the most valuable thing you can build with a user or client is trust. While over the short term and in a purely transactional mode, doing whatever you want with users data may be enticing, but nothing is worth risking that TRUST.
  • 2.  Focus on Delivering Value and Building Relationships. Whether you are marketing or refining your product, the goal should be the same:  how to deliver value.   If you deliver value to your users, economic value can be exchanged.  Most importantly trust relationships are built so that value can be exchanged over and over for mutual benefit.  In today's short term world, that may seem quaint. But it is still true for all that want to build lasting, sustainable businesses.
  • 3.  Think in Stages.  The kinds of data you focus on, and the value they can have, will change as your business scales.   Today at Connexient, we have a very narrow focus on how we can improve our application and the user experience. We are now starting a new stage with client to integrate MediNav with EHR applications such as Epic MyChart where our clients will be able to combine our data with their own comprehensive understanding of the Patient Experience; reduce missed and late appointments, while enabling them to optimize the use and management of their clinical resources.   

Many of our clients are also starting to understand the major positive impact that Indoor Maps & Navigation Services can have for their staff, operations and facilities much more broadly. As we integrate MediNav with Enterprise applications across these areas, the opportunities for data collection and analytics will be even larger and perhaps even transformational.

The growing role of data - and even Big Data - for Connexient and our clients is a fascinating topic, that we will continue to explore.

Connexient LLC

210 West 29th Street, 9th Floor
New York, NY 10001
(212) 763-6604 | (888) 850-4920