Digital Wayfinding Has Arrived
The word has gotten out it appears: Digital Wayfinding and particularly Indoor Navigation on smartphones is a game changer for Healthcare. It will have a dramatic, positive impact on long standing painpoint for patients, visitors and even staff at Hospitals and Healtcare Networks: people get lost all the time!
This has real costs for Healthcare organizations in missed appointments and reduced productivity, while also negatively impacting the patient experience. When a patient - or friend or family member - arrives at a hospital for an appointment, they are already under stress. When you immediately add onto this the added stress of not knowing where to park and getting lost in the maze of corridors, the whole tenor of a visit is affected.
Now, with the ubiquitous use of smartphones and the arrival of Enterprise grade Indoor Positioning solutions such as Cisco MSE, we can finally solve and eliminate this problem once and for all. We all know how powerful Smartphone-based navigation has been in the "outdoor" world. So it is not much of a stretch to understand how quickly it will be embraced by users and adopted by Enterprises.
For Connexient, at least, it seems pretty simple. Over the next decade, users arriving at any large building, facility or campus in the world will come to expect a mapping and navigation experience that is as intutive, accurate and flawless as the one they enjoyed to get their in the first place.
Connexient is dedicated to delivering that experience.
But Digital Wayfinding is Just the Starting Point
As compelling as the use case, need and ROI for Digital Wayfinding is, it really is just the starting point What our clients are doing when they implement MediNav together with Cisco CMX is building the infrastructure for Indoor Location-based Services of all kinds. Each new integration to other applications, solutions and systems in Healthcare IT will bring increased value and returns to this initial investment.
A couple of simple examples of this are features that Connexient is already developing for our MediNav HIPAA Edition, to be released later this year, to address very compelling use cases.
Thanks to innovators like Mobile Commons and mobileStorm - and their early adopter clients - there is already a strong body of data that demonstrates that the simple act of sending SMS text reminders can reduce missed appointments by up to 30%!
Connexient is taking the next step with its HIPAA Edition to integrate appointment reminders into MediNav. Now users will be able to not only get a reminder, but also enjoy the benefits of our Parking Planner to navigate them directly to the best parking location based on their appointment location, and then navigate them indoors step-by-step to their appointment. And when they are done, our My Car feature gets them back to their parking spot. That's the power of integration!
Electronic Arrival Check-ins
Thanks to our integration with Cisco CMX and its ability to automatically Detect, Connect and Engage with users arriving at a building things get even more interesting - and useful for end users and clients. Now we know when a patient, visitor - or staff - member has arrived at the Hospital, and exactly where they are. That is powerful.
All kinds of uses cases and features spring from which can greatly improve the patient or visitor experience and simultaneously benefit hospital operations and security needs. One example of this is the concept of an Electronic Check-in - something we are now fleshing out for pilot projects.
- Physician / Department Notification. With a very simple integration to the Hospital's appointment scheduling system, we can now notify the Physician's office or Department that the patient is now in the parking garage and on their way.
- Security / Reception Desk Registration. The patient or visitor's details - already stored in the app profile - can be forwarded to the Hospital's Registration/Security desk to generate their badge and otherwise facilitate arrival.
And these are just the first simple steps. With further integrations, we can ultimately deliver the same type of effortless Electronic Check-in experience that many of us enjoy today when we take an airline flight.
The Gotcha: HIPAA
For any software product or service in Healthcare, HIPAA is always looming out there. We all know that we have an obligation to protect ePHI (Eletronic Protected Health Information), with strict enforcement and draconian penalties for any breaches. At Connexient, we take this very seriously.
As we move down the path to providing compelling features and services like integrated Appointment Reminders and Electronic Check-ins, there is no doubt that we are handling and storing individually identifiable data regarding a users' healthcare services - in other words, we are clearly in HIPAA territory.
HIPAA aside, Connexient is committed to safeguarding and protecting its users privacy - while at the same time providing the great convenience features they want. But in Healthcare it is critical that the HIPAA guidelines be followed.
The MediNav HIPAA Edition
The MediNav HIPAA Edition is the next important step for Connexient in serving the unique needs of the Healthcare industry. We are addressing all the elements required to ensure that our solutions are HIPAA compliant end-to-end.
- Technical Architecture. Separating and placing all user data behind highly secure HIPAA compliant hosting solutions.
- Communications. Partnering with best-of-breed HIPAA-compliant messaging platforms for any communications with the MediNav application.
- Application Architecture. Adding a secure "in-box" for messages and encryption of all data stored on the device.
With these steps and the release of the MediNav HIPAA Edition, Connexient will be ready, able and eager handle ePHI with full HIPAA Compliance for Digital Wayfinding in Healthcare.
Even more importantly, this is another cornerstone in our commitment to ensure that our clients patients, visitors and staff can realize all of the benefits of Indoor Navigation and Location-based Services across the entire Enterprise.
These integrations with other Healthcare applications and systems will not happen overnight. They will progress in a step-by-step fashion, driven by our clients' most compelling use cases. But Connexient will be ready - and a leader in realizing both the vision of connected Healthcare by focusing on the details of the complex reality of implementation.
Want to Learn More?
To learn more about Connexient's MediNav and the issues and considerations for HIPAA Compliance for Digital Wayfinding in Healthcare, please contact us for a demo and private consultation.