On Tuesday night, I had the privilege to participate in an interesting panel discussion on Data Driven Growth hosted by TechCXO and sponsored by Riverside Acceleration Capital. It was held at the AWS Loft,…Read More
This is a good article published recently by David Raths in Healthcare Informatics featuring an interview with Mutaz Shegewi, research director for healthcare provider IT transformation strategies at IDC Health… Read More
Patient Experience and Engagement the Most Critical Issue for Both the Bottom Line and Successful OutcomesTwo recent articles in HealthTech put a nice book end on all the coverage in… Read More
Giving Tuesday (November 27th) is a global day of giving – it reminds us to get in the holiday spirit by helping out family, friends, colleagues and communities. Connexient co-founders Mark…Read More
This excellent article in Forbes talks about how the emphasis on great Customer Experience in Retail and Hospitality industries has changed consumer expectations in Healthcare. This trend is driving many healthcare networks…Read More
At Connexient, we often talk to our clients about how Patient Experience is just the first “killer application” of indoor navigation and navigation-based services in large, complex facilities. Indeed, our vision for MediNav is about Navigation-enabling the Enterprise: where these services can bring compelling value to users and increasing ROI to the organization as they are integrated to address high value use cases across operations, safety & security, facility management and more.
It has been exciting and gratifying to see that this vision is shared with many of our clients. Over the last several quarters, as we have moved forward in our strategic planning with several of them, some recurring questions frequently comes up, such as::
The good news is that these are indeed very complimentary solutions today, and in the future will only become more so. The key to achieving this is a spirit of collaboration and focus on integration.
First and foremost, when it comes to "Location Services", it is important to understand that we are agnostic to the indoor positioning / location services solution - so long as it is navigation quality. We have always expected over time that this will become part of the infrastructure of every large facility, and our experience in the market thus far has reinforced that conviction.
But that time frame is likely to be quite long - a decade or more - and there will often be a need for us to supplement or compliment with our capabilities. There are several reasons for this.
First, BLE Beacons and other potential position data sources will often typically be deployed for the particular purpose of asset tracking, not navigation. A system that is deployed for RTLS - today at least - is almost always incomplete and inadequate to the needs of navigation. We then need to supplement with our own to fill those gaps. When there are RTLS or positioning infrastructure partners that do provide the comprehensive coverage, density and configuration of BLE beacons required, Connexient can and will leverage this to support indoor navigation.
Second, today - and for the foreseeable future in our view - only handset sensor fusion software on the phone can deliver dynamic, navigation quality positioning. So even in the cases where the RTLS or positioning infrastructure partner provides the beacon coverage and density that is needed, we will still need to bring handset sensor fusion - and all of our knowledge and experience of how to fine tune this - to deliver reliable, robust navigation at scale in large, complex facilities.
Third, the new emerging use cases for BLE - such as tags for asset tracking - rely on a different approach and configuration of infrastructure. Whether it be Cisco Hyperlocation or other solutions, these involve bluetooth radios and WiFi receivers and transmitters as part of a system to both locate BLE tags and provide their location back to a cloud server. The good news is that handset sensor fusion can take advantage of these transmitters as additional data inputs.
So, Connexient’s approach of using smartphone based handset sensor fusion software complements existing RTLS infrastructure, while being well aligned with the growing importance of BLE beacons in this mix.
After this transitional period of complementary deployments, Connexient expects that some day most or every major facility will have some existing unified infrastructure for indoor positioning, which is likely to be a mix of network-based and BLE-based approaches. The inexorable logic is there should only be one solution long term.
In most cases, we believe that the complementary expertise and capabilities of handset sensor fusion software will still be required in order to meet the stringent requirements for dynamic, accurate, reliable and robust indoor positioning to support a navigation user experience. That may in some cases come with infrastructure solution at a particular client, but in other cases the infrastructure will provide the hardware component and leave the rest up to the solution provider.
Connexient, as always, will be ready and able to configure and adapt to optimize our deployment for each client to leverage their infrastructure and ensure that navigation quality maps and navigation-based services can be integrated across Enterprise IT where it can deliver compelling value to users and ROI to the organization.
When that day comes, Connexient’s mission will remain unchanged: to deliver robust, reliable indoor navigation and navigation-based services. Just as we do with GPS for the outdoors, we will now leverage an existing positioning solution indoors. What is important to us is how indoor positioning is used to deliver value to end users and the organization.
In the same vein, however, we also see an inexorable logic to every Enterprise standardizing on one solution for navigation-quality mapping, navigation and navigation-based services. To understand why, it is important to understand that Indoor positioning is just one component of what is needed to successfully deliver indoor navigation.
In our next installment, we will discuss how navigation and navigation quality mapping are fundamentally different than and complementary to indoor positioning and location tracking.
This article from DHealthcare News is a great illustration of how the new on-demand logistics capabilities of a service like Uber and have a direct and meaningful impact on reducing no-shows and late appointments for hospitals, while simultaneously improving the Patient Experience.
Of particular interest to us, of course, is that our partner HackensackUMC is as usual leading the way in innovation in this area. Here's an excerpt.
As we go forward with Hackensack UMC with our deployment of MediNav connecting the dots with Uber will be a great area of opportunity to further improve efficiency for the hospital, drivers and arriving patients and visitors all at once. These are the kinds of integrations that we look forward to create value and ROI.
Our ability to add extra layers of data on the campus with our Google Maps for Work partnership - waypoints, markers, routes, points of interest, labels and more - and our knowledge of and ability to navigate users to the indoor locations that are their ultimate destinations are the final crucial pieces to this puzzle.
Google normally has incomplete information and at times is completely wrong. This is not because they are not good at mapping! They know the street networks and public places of our world better than anyone. But campuses are private facilities, often with restricted access. Google also knows nothing about the organization and buildings - what are the correct entrances to buildings, the correct parking garages in relation to each building, and other particulars that are critical to successful wayfinding.
That is where Connexient's Parking Planner feature comes into play - recommending and navigating the user to the correct parking garage based on the indoor location of their appointment. We can use this same capability to make this Uber drop-off service even more accurate and efficient. And as with our My Car Saver feature, we can also help the user get back from inside the building to the Uber pick-up location when they are done with their appointment.
So connecting the dots and closing the gaps like this are crucial to solving real world wayfinding challenges. More to come on that in a few months!
After a very hectic but rewarding and exciting week at HIMSS16, it is time to catch our breath and take stock. Here are our take-aways from the show on the status of Digital Wayfinding, Navigation and Location-based Services in Healthcare.
What we saw at HIMSS16 mirrors what we have seen generally over the last couple of quarters: the market has arrived! Digital Wayfinding and Indoor Navigation are no longer a new concept, to be considered and explored, with perhaps a pilot. Rather, we are seeing fully funded, well defined RFPs, and requests for quotations for multiple sites and Enterprise network deployments.
Yes, in this there will always of course be some mix of pilots. But there are many forward leaning healthcare networks that want to positively impact Patient Experience with best-in-class Digital Wayfinding and Indoor Navigation right now.
Connexient CEO, Mark Green presenting and discussing the "Airline Check-in Model" user experience at HX360.
For many of our clients, there is a keen understanding that the real value and ROI from Digital Wayfinding and Indoor Navigation will come when it gets integrated into other key components of Patient Experience. One of the most important of these is Appointment Scheduling. This is where Connexient has been pioneering an innovative user experience that we call the Airline Check-in Model with the following benefits:
Last week, we announced a partnership with HackensackUMC to bring this from concept to reality. And at HIMSS16, we began fleshing out plans with other clients to do the same.
As important as Digital Wayfinding and Indoor Navigation is to solving a major pain point in Patient and Visitor Experience, Connexient has always emphasized that this is really just the first step. Connexient’s driving vision and product roadmap is to Location-Enable the Enterprise, enabling, via our API + SDK, navigation-quality indoor maps and location services to be integrated into applications across patient experience, operations, security, facility management and more. There are then multiple streams of ROI to be gained from each additional integration.
We are actively planning and moving down that roadmap with the National Institutes of Health. At HIMSS16, we began to flesh this out with several other clients.
There was also great enthusiasm from mutual clients about the opportunities for ROI and value to patients and staff that can be delivered through our partnership with Stanley Healthcare. The next phase of this collaboration will be very exciting!
So, all-in-all HIMSS16 was the capstone on the next phase in the growth of the market and of Connexient. Look for lots of news and announcements that will come out of HIMSS16 in the months to come!