MediNav isn’t necessarily changing the world, but we’re contributing to the larger global navigation picture… indoor navigation is becoming just as important as finding your way outdoors. Hospitals are just one area Connexient is focusing on. Other companies are developing wayfinding apps for airports, stadiums, college campuses and malls. How many times have you gone to a new city or foreign country and typed your destination into Waze or Google Maps without thinking much about how difficult it used to be using Rand McNally Road Atlases? Now that’s an old school reference!
Connexient CEO & Co-Founder, Mark Green
Mark Green has spent over 30 years as a highly successful sales executive and leader in both Enterprise software and wayfinding industries. This includes serving as VP, Sales and building the sales team and revenue ramp for a $2B+ IPO with Silknet Software. Post-IPO, Mark was instrumental in the $4.2B acquisition of Silknet by Kana Communications, where Mark became Vice President, Strategic Accounts of the combined company. Mark was also VP, Sales at Relicore, which had a successful exit when acquired by Symantec. Mark served as CEO of GDS, Inc. for 6 years before co-founding Connexient. Mark is a graduate of Colby College.
1. Can you tell us what brought you to this specific career path?
I’ve been involved with growing start-ups in both healthcare and enterprise software throughout my entire career. My business partner, Joe Motta and I have a hospital wayfinding and graphic design business called GDS. As the proliferation of outdoor GPS platforms emerged (MapQuest, Google Maps and Waze), we innovated a mobile app called MediNav; it is a revolutionary solution for digital wayfinding in hospitals.
2. What is the most interesting story that happened since you began your career?
The most interesting and successful story of my career was when I was with the senior management team that sold Silknet Software to Kana Communications for $4.2B. At the time (2000) it was the second largest software acquisition ever. Since then, it’s been fun growing companies especially innovating with Connexient to develop and implement the best “Indoor GPS for hospital patients.”
3. What bleeding edge technological breakthroughs are you working on? How do they help people?
The bleeding edge technological breakthrough that we’re innovating at Connexient addresses how to position and navigate someone on their smartphone inside a 5 million square foot hospital with multiple levels and several buildings. Our mission is to make the patient experience stress-free by providing blue dot turn-by-turn navigation. We are helping people find their way to their appointments, plus we have parking planner and meet up features that can also be integrated in the hospital’s app.
4. How do you think you might change the world?
MediNav isn’t necessarily changing the world, but we’re contributing to the larger global navigation picture… indoor navigation is becoming just as important as finding your way outdoors. Connexient is focused on healthcare and hospitals whereas other companies are developing wayfinding solutions for airports, stadiums, college campuses and malls. How many times have you gone to a new city or foreign country and typed your destination into Waze or Google Maps without thinking much about how difficult it used to be using Rand McNally Road Atlases? Now that’s an old school reference!
5. Keeping Black Mirror in mind, can you see any potential drawbacks about this technology that people should think more deeply about?
There are always concerns about user privacy when dealing with mobile devices, but Connexient keeps everything anonymous. I don’t see this as a drawback because we don’t know whom the end user is; we just help them get to where they need to go.
6. What was the tipping point that led you to this technology?
The tipping point that led us to MediNav was realizing that people would come to expect the same type of mapping and navigation experience indoors, as they get outdoors. Using Google Maps or Waze while driving has become a way of life.
7. What do you need to lead this technology to widespread adoption?
Widespread adoption is in the works. We need to collaborate with our hospital clients on marketing strategies to promote the wayfinding app, once they’ve launched it on the app stores. We’re also integrating MediNav with EHR systems and appointment scheduling apps like Epic’s MyChart. That will increase the adoption of our solution significantly.
8. What have you been doing to publicize this idea? Marketing strategies?
We are building awareness through a host of marketing and PR strategies, including: digital and content marketing, social media, testimonials… we’re very proud of our Giving Tuesday initiative with Hackensack Meridian Health. We donated over 1,000 compassionate compression kits to be distributed to patients at Hackensack University Medical Center over the holidays beginning on Tuesday, November 27th (aka GivingTuesday). The kits included: a pair of compression socks, an eye mask and ear plugs. Compression socks are great for post-op and recovery because they help increase circulation; decrease swelling and muscle soreness, while reducing the risk of DVT. This charitable act of kindness is an example of how we are giving the gift of compassion to patients alongside our largest customer. http://www.connexient.com/
9. Who is your mentor(s)?
My greatest mentor has been my father. He’s an accomplished academic who taught me the importance of hard work and a well-written thank you letter. From a business perspective, my mentor was Jay Wood, who was the CEO of Silknet software while I was VP of Sales. Now, he’s a filmmaker on the West Coast (aka Family Guy).
10. How have you used success to bring goodness to the world?
The GivingTuesday campaign Connexient spearheaded with Hackensack Meridian Health is the best example of us “collectively” bringing goodness to the world. On a personal, every day level, I treat employees with the same level of respect, as a client or someone in my family. Connexient’s core values are closely aligned with my own: respect, gratitude, honesty, courage, integrity and excellence are the top five.
11. What are five things I wish someone told me before I started this journey and why?
The five things I wish someone told me before I started Connexient: 1.) it’s a marathon – pace yourself 2.) anticipate challenges and set-backs – learn how to pivot 3.) hire well and delegate 4.) surround yourself with a skilled team of professionals 5.) Stay true to your vision.
12. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be?
If I could inspire a movement it would be to make education available to everyone. Whether that’s through formal academics or mentorship in a specific trade… I think many of the problems in our society could be solved with education and mentorship. I try to be a good mentor to my three adult children and my employees.
13. Can you please share your favorite life lesson quote?
“Your time is limited, so don’t waste it living someone else’s life,” – Steve Jobs.
14. If you had 60 seconds to make a pitch to a VC, what would you say?
Have you ever gotten lost in a hospital? You’re not alone. Nearly every patient or visitor has experienced getting lost. Finding your way through the massive maze-like facilities and medical centers can be stressful. Getting lost can also result in missed or late appointments – a problem that costs hospitals over $150B annually in the United States. Connexient is an innovative technology company that developed a revolutionary solution called MediNav™ and it’s indoor GPS for hospitals. This true turn-by-turn bluedot navigation provides voice prompts, off-route notification and more – just like what billions of users have come to enjoy and expect in the outdoor world with Google Maps, Apple or Waze. But now they can have an indoor guide to help them reach their appointment.
MediNav is powered by Bluetooth Low Energy (BLE) beacons and sophisticated sensor fusion technology. Connexient closed its Series A funding in Q4 2017 from Riverside Acceleration Capital.
15. How can our readers follow you on social media?
Readers can follow us on Twitter @Connexient and on LinkedIn at https://www.linkedin.com/company/connexient/